Blake Woods has over a decade of experience in the credit union industry, focused on innovation, product discovery and community outreach.

He began his career at Lake Trust Credit Union while studying at Michigan State University, where he led digital marketing efforts and helped secure the institution’s first-ever CDFI grant. Blake spent the next ten years driving innovation within the organization before joining TransUnion as a senior advisor, where he helped credit unions serve underserved consumers.

In 2022, Blake became the VP of Innovation at Community Financial Credit Union, overseeing product development, community outreach, and more than 50 student credit union branches across the state of Michigan. He also founded the credit union’s philanthropic foundation and spearheaded efforts in new product discovery.

Blake has worked with organizations such as the Institute for the Future, IDEO, and the Members Development Company, applying a human-centered design approach to financial services. He is a proud alum of the i3 group at the Filene Research Institute and has mentored young credit union professionals through his work with The Cooperative Trust and the National Credit Union Foundation.