Step onto the Strategy Launchpad: Where Insight Ignites Action

Join an exclusive group of credit union leaders for an afternoon of bold thinking and strategic connection at Room(39)a’s Strategy Launchpad. Designed for forward-focused executives, this intimate event dives into the most pressing challenges and emerging opportunities facing today’s credit unions — all through the lens of cutting-edge research.

Each Strategy Launchpad offers small-group, high-impact discussions, peer collaboration, and thought-provoking panels led by top industry voices. You’ll leave with more than just insights — you’ll gain real-time strategies to strengthen your credit union’s impact and a deeper understanding of how Room39(a)’s research can support your long-term strategic vision.

Fuel your afternoon with curated conversation, powerful data, and meaningful relationships that extend well beyond the event.

By attending, you’ll:

  • Explore emerging trends and challenges affecting your members.

  • Connect with fellow leaders in candid, collaborative discussions.

  • Discover how Room(39)a can help elevate your strategic planning and growth.

Stay for the evening reception and turn insights into action over drinks, appetizers, and ongoing dialogue.

Event Details

Wednesday, August 6, 2025

1:00 PM - 6:30 PM

 

Event Location -

Phoenix Mill Events

15000 Edward N Hines Dr

Plymouth, MI 48170

Agenda at a Glance

Wednesday, August 6, 2025
Registration & Jet Fuel1:00 PM - 1:45 PM

Kick off the afternoon with a warm welcome, boutique coffee, and the signature Room(39)a "Jet Fuel" experience. Connect with peers in a relaxed atmosphere and set the tone for an energizing afternoon.

Preparing for Launch1:45 PM - 2:00 PM

Hear opening remarks from Room(39)a's own Blake Woods as he outlines the afternoon’s objectives and shares insights from recent focus group findings. Come ready to share and reflect on your own desired outcomes.

Insight to Impact: How Research Shapes Strategy2:00 PM - 2:45 PM

Join George Hofheimer for a dynamic session exploring how research fuels strategy. Learn how data-driven insights can guide smarter decisions and uncover opportunities to better serve your members.

Quick Break2:45 PM - 3:00 PM

Stretch your legs and grab a refreshment while continuing small-group conversations. Take this moment to reflect and connect in an informal setting.

Focus Group Insights: Subscription Accounts3:00 PM - 4:00 PM

Hear directly from local consumers through a recent focus group on subscription-based checking accounts. Discover which features resonate most and walk away with a practical toolkit to run your own member feedback session.

Return to Earth4:00 PM - 4:30 PM

Wrap up with a live recap of the day’s discussions and key insights, leaving you with actionable insights to take back to your credit union.

Reception4:30 PM - 6:00 PM

Unwind and reconnect over drinks and appetizers to foster continued dialogue and build deeper connections with peers. 

Meet the Crew

George Hofheimer
George Hofheimer
Strategic Advisor

Danielle Milner
Danielle Milner
Chief Experience Officer

Tansley Stearns
Tansley Stearns
president & ceo

Blake Woods
Blake Woods
SVP/Strategic Transformation